How to Make A Jewelry Wholesale Catalog

How to Make A Jewelry Wholesale Catalog

So you want to sell your jewelry? Well, selling 

jewelry wholesale is a big business, and you 

definitely need a catalog of your offerings! Making 

a catalog isn’t as difficult as you might think. First, 

you have two options: an online catalog or a print 

catalog. The choice is yours.

Overall, an online catalog is the least expensive 

way to advertise your jewelry wholesale company – 

but with all of the online jewelry stores and online 

wholesalers, it may not be the most effective way 

to make sales. A print catalog should strongly be 

considered for a direct mailing. 

If you make your own jewelry, you will need to get 

good pictures of the jewelry – preferably laid on a 

velvet setting. Black or blue velvet will bring out the 

jewelry the most. You can take these pictures 

yourself with a digital camera, or have a 

professional take the photographs. It is cheaper to 

do it yourself, of course.

Load the pictures up onto your computer, and use 

publishing software, such as Microsoft Publisher to 

design and layout your catalog. This may take a 

little time and patience, but it is much cheaper than 

having someone else do it.

Since you will need hundreds, if not thousands of 

copies of your catalog, your best bet will be to save

the catalog on a CD and take it to a print shop that 

can handle the job. This will cost money – 

especially since the pages need to be glossy and 

in color, and the catalog will need to be bound – 

but this expense will be well worth it if you will be 

doing a mass direct mailing.

In order to do a mass direct mailing, you simply 

find a reputable company who either sells mailing 

lists or does the mailing for you. You can actually 

request lists of mailing addresses where the person 

has expressed an interest in purchasing wholesale 

jewelry – or any other criteria that you set. In most 

cases, it is best to have the company handle the 

mailing for you. They will get the best rates on the 

mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a 

reputable direct mail company! This is an investment 

in the future of your business, and your jewelry 

wholesale catalog needs to be perfect in every way – 

and the mailing needs to go off without a hitch!