Diamond Brands and What They Mean

Diamond Brands and What They Mean

Diamonds are one of the few products that 

simply cannot be ‘branded.’ Even though 

there are different cuts, different grades, and 

different values placed on each and every 

diamond in existence, no diamond is any 

specific brand – just as gold is not a specific 

brand. 

Branding is actually based on who owns the 

diamond. For instance, if DeBeers owns the 

diamond, it is a DeBeers Diamond – but it is 

still just a diamond. If the diamond was cut by 

a specific well known cutter, then it might be 

branded in that way as well – but it usually 

isn’t. It is still branded based on who owns it 

at the time. So basically, when it comes down 

to it – diamond brands mean absolutely 

nothing at all. 

Do not allow a jeweler to try to talk you into 

paying an exorbitant price on a diamond 

because it is a specific brand. This is a bit 

of trickery used by unscrupulous jewelers 

when they know that they are dealing with 

people who don’t know much about 

diamonds. Remember that diamonds are 

not actually branded – unless mother nature 

has her own brand!