How to Select Jewelry Wholesale

How to Select Jewelry Wholesale

Selecting jewelry isn’t hard, when you can see it 

and touch it. However when you purchase jewelry 

wholesale, you often won’t have this opportunity 

before making a purchase, since most of these 

purchases are made online or through mail order. 

This makes the selection process a bit harder. 

Start by reading all of the information that is 

supplied. Make sure that words like ‘gold plated’ or 

‘faux’ are not used if you are looking for genuine 

pieces. Contact the company and ask for more 

information if you are unsure about anything that 

you are reading as well. Make sure you are getting 

wholesale prices. Look for similar pieces at the 

online jewelry stores, or even at your local jewelry 

stores, and compare the prices. The wholesale 

price should be much lower.

Also check the refund and exchange policy of the 

business you are planning to purchase from. Make 

sure that there is a ‘no questions asked’ money 

back guarantee, or the offer of a 100% refund if you 

are not satisfied. If there is no refund policy, there 

should be no deal! You can find other jewelry 

wholesale from companies that do offer refunds 

and exchanges.

How to Price Your Jewelry Wholesale

How to Price Your Jewelry Wholesale

Pricing is an issue that many people in the jewelry 

business often worry about. However, there is a 

method that you can easily use, whether you 

purchase jewelry wholesale or make your own

jewelry. Pricing is very important. You don’t want 

to charge too much, because you won’t sell 

anything. On the other hand, you want to make 

sure that you charge enough to make a profit.

If you purchase your jewelry at wholesale prices, a 

markup of 15% to 30% is usual, and people will pay 

these prices. In the grand scheme of things, apply 

the 30% markup, and make that the ‘regular’ price. 

When you need to move merchandise hold a sale, 

and use the 15% markup price as the sale price. 

If you make your own jewelry, determine the total 

cost of the piece, including the cost of supplies, 

shipping, warehousing and packaging, then apply a 

15% markup. With the 15% markup, your jewelry 

will be priced at the wholesale price. If you sell the 

jewelry to the general public yourself, as opposed 

to selling it to retailers, apply the retail price, which 

in this case would be about 45% above your costs. 

How to Open An Online Jewelry Store With Jewelry Wholesale

How to Open An Online 

Jewelry Store With Jewelry Wholesale

Opening your own jewelry store has never been 

easier than it is now. In fact, you can use the 

Internet to open your own online jewelry store and 

never stock a single piece of jewelry! In fact, your 

jewelry store could be open for business in less 

than a day – and the only thing you would need to 

do is market it! This is pretty much an instant 

business.

First, find jewelry wholesale suppliers. If you want a 

truly ‘hands-off’ business, find a wholesaler who will 

drop ship to your customers. This way, you never 

have to handle any of the stock. Here is how it 

works. You get your website set up, with an online 

catalog of all of the jewelry that you offer. You 

market that site to the public. Customers start 

visiting your site, and they place orders. You 

forward those orders to the drop shipper, and the 

drop shipper handles the rest! 

Most wholesalers will require you to pay for the 

merchandise before it is shipped. This shouldn’t be 

a problem because you will require your customers 

to pay for their orders at the time the order is 

placed. Of course, you charge more for the jewelry 

than the wholesaler charges you.

In most cases, you will be allowed to set your own 

prices. Look to see what the wholesaler charges 

you, including shipping, then add 15% to 30% to 

that price. This is what you should charge your 

customers. 

If you aren’t sure how to go about setting up a 

website, you can probably find a wholesaler who 

will provide you with a website. Most of these 

wholesalers charge a fee for the site, and your site 

will usually look like all of their other distributors. 

This should be your last option.

You may consider opening an eBay store. There is 

a fee for this as well, but at least your store will be 

unique. You can also bypass the eBay store and 

simply set up eBay auctions, which are very 

affordable for everyone. Make sure that you set a 

minimum reserve price for the jewelry that you are 

selling so that you don’t lose money, and make 

sure that the buyer pays all shipping costs and 

insurance.

Again, setting up an online jewelry store with 

jewelry wholesale is one of the easiest ways to start 

a business today. You can literally be up and 

running in a few short hours, and making money 

within twenty-four hours of ‘opening your doors!’

How to Make Your Own Jewelry Wholesale

How to Make Your Own Jewelry Wholesale

Making jewelry is not only fun, it is actually very 

easy. It just takes a lot of creativity, and a little skill. 

In fact, you could easily start your own jewelry 

wholesale company by making jewelry yourself.

There are countless books available with 

instructions and ideas for jewelry making. There are 

also numerous websites where you can learn how 

to make your own jewelry and get ideas. In the 

beginning, you will probably want to follow a few 

instructions or patterns until you get the feel for it – 

but eventually, you should let your creativity shine 

through and design your own jewelry.

You can easily purchase all of the supplies that you 

need for making your own jewelry wholesale through 

wholesale sources online. Buying in bulk will get 

you the best prices. You can buy cheap gems, and 

high quality gems as well. Everything that you 

could possibly need can be located through a 

wholesale resource on the Internet!

After you’ve made several unique pieces, you 

should show them to friends, family members, and 

colleagues. You will be surprised at how many of 

these people want you to make pieces for them as 

well! Just be sure to charge, and soon enough, you 

will have your very own thriving jewelry wholesale 

business – simply because you learned how to 

make your own jewelry wholesale.

How to Make A Jewelry Wholesale Catalog

How to Make A Jewelry Wholesale Catalog

So you want to sell your jewelry? Well, selling 

jewelry wholesale is a big business, and you 

definitely need a catalog of your offerings! Making 

a catalog isn’t as difficult as you might think. First, 

you have two options: an online catalog or a print 

catalog. The choice is yours.

Overall, an online catalog is the least expensive 

way to advertise your jewelry wholesale company – 

but with all of the online jewelry stores and online 

wholesalers, it may not be the most effective way 

to make sales. A print catalog should strongly be 

considered for a direct mailing. 

If you make your own jewelry, you will need to get 

good pictures of the jewelry – preferably laid on a 

velvet setting. Black or blue velvet will bring out the 

jewelry the most. You can take these pictures 

yourself with a digital camera, or have a 

professional take the photographs. It is cheaper to 

do it yourself, of course.

Load the pictures up onto your computer, and use 

publishing software, such as Microsoft Publisher to 

design and layout your catalog. This may take a 

little time and patience, but it is much cheaper than 

having someone else do it.

Since you will need hundreds, if not thousands of 

copies of your catalog, your best bet will be to save

the catalog on a CD and take it to a print shop that 

can handle the job. This will cost money – 

especially since the pages need to be glossy and 

in color, and the catalog will need to be bound – 

but this expense will be well worth it if you will be 

doing a mass direct mailing.

In order to do a mass direct mailing, you simply 

find a reputable company who either sells mailing 

lists or does the mailing for you. You can actually 

request lists of mailing addresses where the person 

has expressed an interest in purchasing wholesale 

jewelry – or any other criteria that you set. In most 

cases, it is best to have the company handle the 

mailing for you. They will get the best rates on the 

mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a 

reputable direct mail company! This is an investment 

in the future of your business, and your jewelry 

wholesale catalog needs to be perfect in every way – 

and the mailing needs to go off without a hitch!